We can use this data to estimate a subscriber count for KU. That’s over 12 billion pages read! If we assume the average novel is 300 pages, we can back into the number of novels read: 12,375,000,000 divided by 300 gives you 41,250,000 average length novels read through KU subscriptions per month.īased on our survey data, KU subscribers read roughly 9 books per month. KDP Global Fund / KENP Payout = Total number of Pages read in the month on KU The Fund was $49.5 million and the payout per KENP was about $0.004 When you divide the global fund by the KENP payout, you get the total number of pages read in KU for a given month.įor this exercise let’s use the data from July 2023. Our post on on Kindle Unlimited Royalties has data points for the KDP Global Fund and the KENP payout rate. However, we do have some information about the KU program, and we can use our available data to estimate the total number of KU subscribers. How many Kindle Unlimited Subscribers are there?Īmazon has never publicized the total number of subscribers in KU. When a subscriber is in the Kindle Store, whether it’s in the Amazon app, the Kindle app, or the Amazon website, they can see clearly which titles are available as part of their subscription. This means that readers can’t “hoard” books the way that they may normally feel inclined to. The one limitation is that readers can only have 20 Kindle Unlimited books downloaded to their devices at a time. KU readers can read as many books as they want per month. Most of the books available are either classics or titles published through Amazon imprints and Kindle Direct Publishing. The service currently costs $11.99/ month, and there are over 4 million titles available to enjoy. To start with the basics: Kindle Unlimited is a subscription service that allows readers to read the books available as part of the Kindle Unlimited library for “free” (think Netflix for books). How does Kindle Unlimited work for the subscriber? We surveyed over 3,000 readers and analyzed the results to find out what the takeaways are for the author community. In this post we take a closer look at the habits of KU readers compared to non-KU readers, and what that means for authors whose titles are enrolled in KU. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.Kindle Unlimited has revolutionized the eBook experience for both readers and authors. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice.
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